True cybersecurity? The answer lies in the cards.

Deep Instinct, a leader in deep learning cybersecurity, sought to make a bold statement at Black Hat, the global information security conference. Their mission was clear—to position Dianna and The Brain, their state-of-the-art cybersecurity solutions, as the ultimate companions in securing businesses against inevitable cyber threats. The campaign's central concept? A tarot card-themed approach that visualized cybersecurity threats and demonstrated the power of their solutions to “change your fate.”

The fusion of tarot and technology.

Tarot cards, long associated with predicting destinies, were ingeniously reimagined by the Deep Instinct team to symbolize the lurking dangers of cyber threats, each unique card representing a specific risk. This creative metaphor not only captivated and educated audiences but also reinforced the idea that while cyberattacks are inevitable, integrating Dianna and The Brain—Deep Instinct’s advanced AI solutions—has the power to truly “change your fate,” turning uncertainty into security and leaving organizations protected and resilient. The campaign’s striking visual identity, centered around a set of twenty sophisticated tarot cards, blended art and technology through bold colors, intricate patterns, and symbolic imagery, making the dangers of cyber threats tangible while underscoring the unparalleled depth of Deep Instinct’s solutions.

Introducing Dianna and the Brain.

Dianna and The Brain embody Deep Instinct’s innovative brand ethos, which is rooted in leveraging advanced AI to redefine cybersecurity. The Brain operates as a powerful, always-on guardian, analyzing and neutralizing threats before they can cause harm. Meanwhile, Dianna acts as a user-friendly guide, simplifying complex data, prioritizing actions, and offering real-time insights to empower users.

A visually rich interactive experience.

To extend the campaign’s impact beyond the conference, Deep Instinct launched a dynamic digital experience through a dedicated landing page. The website leveraged the rich visual language of the tarot cards while educating visitors about the specific threats the cards represented. Visitors could explore each card interactively, gaining insights into potential risks and how Deep Instinct’s deep learning technology mitigates them.

Bringing it to life.

Deep Instinct’s promotional strategy extended to social media platforms, where content featured individual tarot cards accompanied by thought-provoking captions. Each post highlighted a specific threat and explained how Diana and The Brain neutralized it. This ongoing narrative not only piqued the audience’s curiosity but also positioned Deep Instinct as a thought leader in the cybersecurity space.Additionally, the posts built anticipation throughout the Black Hat event, with teasers, behind-the-scenes shots of the booth, and high-resolution visuals of the tarot designs. These efforts aligned the physical booth’s presence with its digital outreach, ensuring a unified and far-reaching campaign. We're bringing strikingly different to cyber. Launching this inaugural campaign for Deep Instinct was all about cutting through the noise and standing out in the crowded sea of trade show booths at Black Hat—an industry-defining event where first impressions matter most. It’s a testament to the power of a simple, bold idea, executed with precision, to captivate and engage even the most discerning audience. Huge props to Deep Instinct and their visionary partners for trusting us with their mission to make a statement and allowing us to bring their vision to life creatively. Together, we proved that with the right idea, even in the most competitive spaces, you can truly change your fate.‍