Seize the night. Rule the day.
SNUGZ is a revolutionary new sleep-mask liner designed for patients who suffer from the CPAP experience. Unlike its competitors’, the SNUGZ solution is simple and elegant, and the founders were seeking to create a brand that reflected that distinction. The competitive landscape was defined by brands featuring exhausted images of middle-aged men wistfully staring off into the sunset, so we decided to take an entirely fresh approach. Using 3-D product renders, big bright gradients, and a fun, playful voice, we gave them a uniquely new CPAP product branding experience that has visually redefined their marketing category.