Seize the night. Rule the day.
SNUGZ is a revolutionary new sleep-mask liner designed for patients who suffer from the CPAP experience. Unlike its competitors’, the SNUGZ solution is simple and elegant, and the founders were seeking to create a brand that reflected that distinction. The competitive landscape was defined by brands featuring exhausted images of middle-aged men wistfully staring off into the sunset, so we decided to take an entirely fresh approach. Using 3-D product renders, big bright gradients, and a fun, playful voice, we gave them a uniquely new CPAP product branding experience that has visually redefined their marketing category.
![](https://cdn.prod.website-files.com/63ffc2d2581201d53a6c257a/642c3fa30d2cd15394542bab_Snugz_Collage2.jpg)
![](https://cdn.prod.website-files.com/63ffc2d2581201d53a6c257a/642c3fcaea0db9fd84c578f6_Snugz_Collage3.png)
![](https://cdn.prod.website-files.com/63ffc2d2581201d53a6c257a/642c3fe2b5e47b1e99ac08c5_Snugz_Collage4.png)
![](https://cdn.prod.website-files.com/63ffc2d2581201d53a6c257a/642c40093227ef12e4cc4034_cs_client_07.png)
![](https://cdn.prod.website-files.com/63ffc2d2581201d53a6c257a/642c4037a662e15c62169a45_cs_client_06.png)