Command Your Channel
Organizations of all shapes and sizes rely on technology to enhance how they work. But where do these technologies come from? How do they operate and integrate? On the one hand, managed service providers seek to build the ideal stack for their clients. And on the flip side, vendors build powerful solutions to some of the most complex challenges organizations face. Both sides face a dizzying array of options. So Channel Program decided to do something about it. The result? The only coordinated MSP-vendor network empowering synthesis, strategy, and sales momentum for both sides of the channel ecosystem. We were inspired by these themes of connection and confidence from the get-go—so we built the brand around it.