asterisk branding

What makes you different,
is what makes you.

You want a brand philosophy? That’s ours.
We're Contrast & Co., an award-winning boutique brand strategy, identity and design consultancy driven to create the smartest, most strikingly different brand experiences on the planet. The brands we create transform organizations, rattle industries and crush conformity.
Let’s create some contrast.

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We help organizations of all sizes define and express themselves in ways that are unique, motivating, and powerful.

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Brand Strategy & Development

Before a brand is a brand, it is an idea and the set of beliefs that inspired it. During this first phase, we shape the foundational visual, positioning, and messaging signals necessary to tell your organization’s distinct story.

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Brand Activation

In its early stages, a brand is fragile, susceptible to interpretation and manipulation. During the brand activation stage, we apply the brand strategy to specific use cases to ensure it’s consistently perceived by your target audiences.

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Brand Integration

A brand is an exercise in purpose first, consistency second. During the brand integration stage, we accelerate the brand’s growth potential through ongoing creative partnership in order to ensure the original vision persists.

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Dharma Pachner
April 17, 2023

An exercise in defiance. The start of our story.

For as long as I can remember, I wanted to blend in. But with a name like Dharma—and growing up as the only family of Indian descent at a predominately white Catholic school in the early ’80s—conformity was an impossibility. Yet, I craved it more than anything.

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In the universe of creativity, complacency is a terrible place to live. We believe our smartest—most creative—work still lies ahead.

Liz Gabriel, Director of Strategy & Content

We exist to create brands that are noticed. Brands that are inspiring. In short, brands that are limitless.

About Our Agency