Before a brand is a brand, it is an idea and the set of beliefs that inspired it. During this first phase, we shape the foundational visual, positioning, and messaging signals necessary to tell your organization’s distinct story.
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In its early stages, a brand is fragile, susceptible to interpretation and manipulation. During the brand activation stage, we apply the brand strategy to specific use cases to ensure it’s consistently perceived by your target audiences.
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A brand is an exercise in purpose first, consistency second. During the brand integration stage, we accelerate the brand’s growth potential through ongoing creative partnership in order to ensure the original vision persists.
Read MoreFor as long as I can remember, I wanted to blend in. But with a name like Dharma—and growing up as the only family of Indian descent at a predominately white Catholic school in the early ’80s—conformity was an impossibility. Yet, I craved it more than anything.
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