Before a brand is a brand, it is an idea and the set of beliefs that inspired it. During this first phase, we shape the foundational visual, positioning, and messaging signals necessary to tell your organization’s distinct story.
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In its early stages, a brand is fragile, susceptible to interpretation and manipulation. During the brand activation stage, we apply the brand strategy to specific use cases to ensure it’s consistently perceived by your target audiences.
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A brand is an exercise in purpose first, consistency second. During the brand integration stage, we accelerate the brand’s growth potential through ongoing creative partnership in order to ensure the original vision persists.
Read MoreIn March of this year, our once fresh-faced young agency, Contrast & Co., will have officially been in business for eight years. In that span, what began as an improbable idea has blossomed from a small at-home freelance practice into a branding powerhouse that has surpassed our original vision in every way.
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