Before a brand is a brand, it is an idea and the set of beliefs that inspired it. So before writing a word or placing a pixel, we set out to establish an immersive grasp on the objectives and philosophies of each client, as well as their positioning in the marketplace.
From there, we dive deep into creative explorations, pursuing a number of ideas, angles, and iterations before ultimately refining our efforts. We look to make things that people haven’t seen before. Haven’t experienced yet. In short, we create contrast. The result? A seamless marriage of beauty and function.
What does brand strategy look like?
Here are a few examples in action.
In its earliest stages, a brand is fragile, susceptible to interpretation and manipulation. It requires skilled hands and a nurturing approach to ensure it can grow, as well as an understanding of both its limitations and its potential.
During this phase, we take a meticulous and intentional approach to realizing the brand we created together. We build systems and frameworks. We cultivate go-to assets. In short, we reinforce the foundation. Because how our brands come to life is perhaps even more important than what they look like.
So, what does brand activation look like?
Here are a few examples in action.
A brand is an exercise in purpose first, consistency second. And as the brand reaches adolescence, new opportunities arise to push the envelope, and new challenges are revealed that the brand must overcome.
It is during this stage that we are relentlessly pursuing the brand’s next evolution together. We fashion new campaigns. We maximize team member learning and buy-in. We troubleshoot emerging needs and accenting details to take the brand to the next level. And above all, we become your persistent advocates for contrast, embedded seamlessly into your team and workflows.
So, what does brand integration look like?
Here's an example in action.
Brand. There are perhaps only a handful of terms in the design industry today that generate as much confusion as this word. Which is why basic definitions of it often begin by reminding audiences that a brand is far more than a logo.
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