We help organizations of all shapes and sizes solve complex business and marketing challenges through their brand, messaging, and visual identity. Here’s how.

Brand Strategy & Development

Before a brand is a brand, it is an idea and the set of beliefs that inspired it. So before writing a word or placing a pixel, we set out to establish an immersive grasp on the objectives and philosophies of each client, as well as their positioning in the marketplace.

From there, we dive deep into creative explorations, pursuing a number of ideas, angles, and iterations before ultimately refining our efforts. We look to make things that people haven’t seen before. Haven’t experienced yet. In short, we create contrast. The result? A seamless marriage of beauty and function.

Key Capabilities
  • •  Discovery & Immersion
  • •  Stakeholder Interviews
  • •  Market Research       
  • •  Competitive Analysis
  • •  Brand Audits                      
  • •  Naming                     
  • •  Brand Positioning       
  • •  Brand Vision & Architecture
  • •  Logo Design           
  • •  Visual Identity Systems
  • •  Messaging & Mantras
  • •  Brand Guidelines      

Brand Activation

In its earliest stages, a brand is fragile, susceptible to interpretation and manipulation. It requires skilled hands and a nurturing approach to ensure it can grow, as well as an understanding of both its limitations and its potential. 

During this phase, we take a meticulous and intentional approach to realizing the brand we created together. We build systems and frameworks. We cultivate go-to assets. In short, we reinforce the foundation. Because how our brands come to life is perhaps even more important than what they look like.

Key Capabilities
  • •  Website UX & UI Design
  • •  Website Development & Launch
  • •  Social Post Design Systems
  • •  Digital Ad Design Systems
  • •  Email Design Systems
  • •  Presentation Design Systems
  • •  Brochure Design Systems
  • •  Templates                 
  • •  Press Releases          
  • •  Client Pitch Decks     
  • •  General Awareness Brochures
  • •  Product Sales Sheets
  • •  Tradeshow & Event Materials
  • •  Packaging Design
  • •  Environmental Design
  • •  Promotional Product Design
  • •  Video & Motion Graphics
  • •  Photography Libraries
  • •  Iconography Libraries

Brand Integration

A brand is an exercise in purpose first, consistency second. And as the brand reaches adolescence, new opportunities arise to push the envelope, and new challenges are revealed that the brand must overcome. 

It is during this stage that we are relentlessly pursuing the brand’s next evolution together. We fashion new campaigns. We maximize team member learning and buy-in. We troubleshoot emerging needs and accenting details to take the brand to the next level. And above all, we become your persistent advocates for contrast, embedded seamlessly into your team and workflows.

Key Capabilities
  • •  Creative Services Retainers
  • •  Ongoing Creative Services
  • •  Marketing Asset Design
  • •  Messaging & Identity Testing
  • •  Virtual Activations & Webinars
  • •  Culture Transformation &
       Inclusive Workplace Consulting
  • •  Employee Engagement Materials
  • •  Change Management Materials
  • •  Design Thinking & Workshops
  • •  Brand Ambassadorship Strategies
  • •  Art Direction
  • •  Content & Campaign Strategy 
  • •  Content Development
  • •  Brand Guidelines Expansion
  • •  Special Projects
  • •  Photography Library Expansion 
  • •  Iconography Library Expansion 
  • •  Digital Asset Management
Dharma Pachner
October 20, 2023

The unique challenges and opportunities of legal branding.

Why focus our efforts on law firm branding? That’s easy. Because it’s hard. The challenges—and opportunities—in legal sector branding are unlike any other.

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Looking for strikingly different? That’s what we’re here for.

Get in touch.

In the universe of creativity, complacency is a terrible place to live. We believe our smartest—most creative—work still lies ahead.

Liz Gabriel, Director of Strategy & Content

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