Wired into Washington. Felt across the world.
Over nearly four decades, Wiley has been at the forefront of defining the legal and regulatory frameworks for the most instrumental change-makers in the world. But the firm has evolved significantly over the years—and as its team accelerated into a new decade, it needed an identity that could effectively communicate its legacy of impact, as well as its vision for the future. That’s where Contrast & Co. came in. And thus, Wiley Rein became Wiley. The new name reinforces the firm’s highly focused perspective—but its functionality extends far beyond mere ease and elegance. Paired with a new law firm logo, imagery, and custom wiley.law website, the new identity mirrors Wiley’s unique structure and client-focused mindset, as well as more clearly defining its elite collection of practices.
Wiley was featured as a The Best Corporate Branding Example on DesignRush as one of the best designs.