Wired into Washington. Felt across the world.
WILEY Wired into Washington. Felt across the world. Over nearly four decades, Wiley has been at the forefront of defining the legal and regulatory frameworks for the most instrumental change-makers in the world. But the firm has evolved significantly over the years—and as its team accelerated into a new decade, it needed an identity that could effectively communicate its legacy of impact, as well as its vision for the future. That’s where Contrast & Co. came in. And thus, Wiley Rein became Wiley. The new name reinforces the firm’s highly focused perspective—but its functionality extends far beyond mere ease and elegance. Paired with a new law firm logo, imagery, and custom wiley.law website, the new identity mirrors Wiley’s unique structure and client-focused mindset, as well as more clearly defining its elite collection of practices. And to bring it all together, we equipped the Wiley team with a pair of powerful overarching ideas poised to serve the brand well into the future: Wired into Washington. Felt across the world.
Wiley was featured as a The Best Corporate Branding Example on DesignRush as one of the best designs.