In the most formal terms, United Educators (UE) is an education-specific liability insurance and risk management company. But in the simplest sense, this organization is education’s answer to the challenges of today. And as the world of education sees transformation across the board, only uncertainty is certain. But UE sees it as their mission—and privilege—to help their members and brokers navigate this sea of change and challenges. With these considerations in mind, and the resounding request to reinvigorate and entirely differentiate the UE experience, we got to work developing a brand framework as adaptable and sophisticated as the organization’s offerings. We modernized the original logomark, introduced a unique monogram, and further reinforced the experience with a curated photography strategy tailored to UE’s various audiences. The result? A dimensional experience that empowers UE to effortlessly implement the brand while staying focused on what matters: the plans, policies, and priorities of the institutions they serve.