Phishing has evolved exponentially since the days of Nigerian royalty scams, and despite the best efforts, existing software and solutions are simply not equipped to deal with a challenge that’s grown increasingly targeted, sophisticated and lethal. Enter INKY. In a crowded space filled with cyber companies all claiming to protect email, INKY truly can. She is the first email protection software to detect phishing attacks using computer vision, artificial intelligence and machine learning. So, to make her highly unique abilities approachable and understandable, we gave INKY a friendly, playful brand, focused around an all-seeing, all-knowing octopus.