For over 30 years, MedImpact has been driven to do things differently. In fact, their commitment to delivering an alternative to the norms often associated with pharmacy benefit managers (PBMs) runs so deep that they set out to completely reimagine what it means to operate in this space. Their vision is infused with an all-consuming commitment to service and transparency. And the mindset that brings it all together? Clients and consumers first. Always. We approached the MedImpact engagement alongside our frequent collaborator, the DC-based media relations firm J. Wilson Advisors. They set out to formalize MedImpact’s mission and messaging strategy—and we joined to translate their vision through design. The result? A wholly reimagined PBM branding and digital experience. But even beyond that, the result is our ongoing partnership. Together with J. Wilson, we’ve delivered—and continue to deliver—a vast suite of support materials, activation tools, and everything in between. And collectively, these assets amplify MedImpact’s reach and value across its more than 55 million consumers.