The new standard.
Licensing today is a dizzying patchwork of laws and inconsistencies. Enter APPROVED, a new licensing capability for financial services companies, from a leading financial services law firm. APPROVED is designed to make every aspect of the financial services licensing process better, and they needed a brand experience that felt different from anything else in the market. Inspired by the patchwork as a visual metaphor, we developed a comprehensive brand identity that defined their new approach and captured their unique personality.