Spirent
A framework for the future.
With offices across the globe and more than 1,400 dedicated employees, Spirent is a true frontrunner in automated test and assurance solutions. This vast telecommunications brand serves clients across sectors ranging from transportation to defense to healthcare, and well beyond. In short, they’ve been thinking—and delivering—on a global scale for decades. So what comes next? When we first joined forces, we had clear directives in mind: Support their evolution into a wholly digital-first enterprise, and reimagine their brand identity to allow for systems and frameworks that accelerate their momentum into the future. Oh, and tackle this challenge at a highly expedited pace. It was time to get to work.
Services provided:
Sorcero
Clarity. Delivered.
We’re living in the golden age of innovation. Industries stretching from the life sciences to healthcare and beyond are seeing new inventions, new adaptations, and new insights arise across the globe at an exceptional pace. So what’s the problem? Human beings simply cannot absorb or leverage it all. At least, not in a truly efficient, elegant, effective way. Until now. Meet Sorcero, a technology company that empowers life science professionals by absorbing vast libraries of unstructured content and illuminating the most meaningful analytics and takeaways. Sorcero asked us to reimagine their brand to accelerate where they go next. They needed an experience that reflected intelligence, curiosity, and personality, while making the complex platform clear and understandable. In short, they needed clarity.
Services provided:
Channel Program
Command Your Channel
Organizations of all shapes and sizes rely on technology to enhance how they work. But where do these technologies come from? How do they operate and integrate? On the one hand, managed service providers seek to build the ideal stack for their clients. And on the flip side, vendors build powerful solutions to some of the most complex challenges organizations face. Both sides face a dizzying array of options. So Channel Program decided to do something about it. The result? The only coordinated MSP-vendor network empowering synthesis, strategy, and sales momentum for both sides of the channel ecosystem. We were inspired by these themes of connection and confidence from the get-go—so we built the brand around it.
Services provided:
Evalueserve
Elevate your impact.
In our ever-evolving world, disruption comes from every angle, and questions from every corner. The largest organizations of today are drowning in this data. This is info that’s truly powerful—but only when it’s effectively parsed, grouped, and understood. Enter Evalueserve. Evalueserve is the leading global firm for accelerating decision-making on the most pressing questions enterprise clients face. This sweeping international insights organization has two decades of experience, a robust team with deep domain expertise, a suite of cloud-based digital solutions, and an impressive roster of partners across financial services, corporate brands, and professional services firms. So what’s next? A refreshed brand experience and messaging that center outcomes above all. This is impact, elevated.
Services provided:
OTOT
Technology never tires.
Technology is always changing. Government challenges are always changing. People are always changing. And OTOT, a small but mighty emerging technology powerhouse, is ready to keep up. This dynamic, rapidly growing firm helps federal agencies and organizations optimize their technology to solve large-scale, complex business challenges—and they needed a brand experience as nimble as they are. That’s where we came in, delivering a wholly distinctive logo and series of corresponding symbols, as well as an ownable voice, core organizational philosophies, and a powerful visual identity.
Services provided:
Windward
Find flow.
Today, everyone and their mother crows about digital transformation—the importance of organizations embracing technology in order to advance. But digital transformation is so much more than conceiving a new strategy or implementing a platform and hoping for the best. True forward-facing organizations need systems that move as they do. Technology that anticipates the complexities of their business. Integrations that enhance competence, rather than introducing confusion or clunkiness. Partners that can actually move at the speed of change. Enter Windward, the leader in AI Ops technologies and real-world IT solutions that help clients find flow.
Services provided:
Consero
Attend with purpose.
For far too long, the world of conferences, professional development, and networking has been dominated by bulging exhibition halls, enmeshed topical tracks, and misaligned meetings. What’s more, our virtual-collaboration reality has us imagining a very different version of the future—one where sprawling sites and outsized crowds may just become memories. That’s where Consero comes in. Consero is an elite conference experience where industry’s senior leaders come together to learn, grow, and address the challenges of tomorrow. We partnered with Consero to capture the facets of the existing experience that had propelled them forward thus far—and incorporated critical elements to reinforce the polish, sophistication, and structure they’ll need to accelerate forward as they grow. From elevated messaging constructs to sleek visual signals to a comprehensive interactive experience, the brand is equipped with all the fundamentals needed to meet prospective attendees on an entirely new level.
Services provided:
Altum
A revolution in research.
Despite best intentions, the research funding and grants-management process today is a complex mishmash of projects, processes, and people. This makes it difficult to see funding efforts, let alone understand and optimize their impact. Enter Altum. This transformational software company has built a research administration platform that empowers funders, connects the research community, and extends the impact of grant-making long beyond the award. So we partnered with this ambitious organization to give their vision the right visual vocabulary, their initiatives the right words, and their aspirations the right runway. The concept that oriented our efforts: Open. So what does Open look like? From immediate access into a vast ecosystem of potential grant partners, to deeper integrations and a focus on making funding and impact easier to see, Altum is focused on unlocking the research community and creating opportunities like never before. And by cultivating an approach—and a brand—that’s more intelligent, empowering, and Open than ever before, we’ve prepared Altum for everything research and innovation can and will become in the years and decades to come.
Services provided:
Bixal
This is Bixal.
Bixal was born out of a fervent determination to use technology to improve the lives of people everywhere. This Virginia-based firm has spent years focusing their efforts in the Federal Government space, generating respect for their capabilities with complexity and their proficiency in technological problem-solving. But they approached us to reimagine their federal agency branding experience because they’re so much more than that. Bixal is more than an agency. It’s a methodology. A culmination of life experiences and a reflection of the brand’s intense desire to leave the world a better place. We felt this devotion and energy in an extraordinarily palpable way from the moment we set foot in their offices. So we set out to create an experience as impassioned, authentic, and kaleidoscopic as this feeling.
Services provided:
Mymee
Master your machine.
Let’s face it: The complexities and costs associated with autoimmune disorders are draining across the board, and efforts at resolving them often prove fruitless for the patient. Not anymore. Mymee is a pioneering digital care program that empowers those who suffer from autoimmune disorders to reclaim their health. This sophisticated platform allows users to monitor and learn about not just symptoms, but triggers and causes. It’s a profoundly different way to think about your body and its behaviors. And most importantly, it puts power back in patients hands. The brand vision that underpins it all: Master your machine.
Services provided:
Alpha Omega
Creating New Possibilities.
From national security and foreign affairs to climate change, Alpha Omega is focused on solving the Federal Government’s most paramount challenges. Over the last seven years the organization has grown their expertise in some of the nation’s most critical IT services: cybersecurity, artificial intelligence and digital modernization; providing tailored solutions to exceed customers needs. To evolve with these fast-growing technologies, the Alpha Omega brand and website experience needed a reimagination. One that centered around the cornerstone of bleeding-edge tech, possibility. And their ability to capture it. From beginning to end.
Services provided:
Forté
The new way.
Let’s face it, no one loves e-discovery. And that’s precisely why this law-firm powerhouse built an entire practice around it. Introducing a holistic new approach to e-discovery that makes the process faster and more effective than ever before. In a competitive landscape dominated by predictable clichés, we introduced the pattern as a way to tell their story, and created a highly unique e-discovery brand experience unlike anything else on the market. Welcome to The New Way.
Services provided:
CyCognito
Rule Your Risk
In case you’re unclear who’s winning the cyberwar, it’s not the good guys. Despite staggering security investments by organizations, attackers continue to execute new tactics daily that breach even the most secure of security stacks. And when it comes to safeguarding their surfaces and defending against risk, most organizations don’t know where to start. Enter CyCognito, a revolutionary new approach to risk management driven to create positive business impact. Far deeper than strictly external attack surface management, CyCognito helps organizations identify, understand, and master their risk in profound new ways. The anchoring concept that oriented the brand: Rule Your Risk.
Services provided:
