Health First
The future is well.
The idea of caring for loved ones when they fall ill is a concept as old as our collective memory. And as the centuries have advanced, we’ve learned how to thwart disease, duck death, and solve medical cases we previously thought unsolvable. But somewhere along the way, we became so focused on the world of sick-care, that we forgot what healthcare really means. Until now. Meet Health First, a wellness company with an ambitious new vision for wellness, and an integrated delivery network dedicated to delivering on that promise across the entire healthcare journey. This thousands-strong, Florida-based organization tasked our team with reimagining their brand experience to propel them forward in this rapidly transforming industry. So we led with an aspiration we can all believe in: The future is well.
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Dash Relatient
Schedule. Engage. Get better.
For decades, healthcare scheduling has looked like this: Call centers sifting through piled-high binders, sticky notes, and faxes. Conflicting scheduling rules. Provider headaches and patients lost. Not to mention frustrations with call-in scheduling, difficulties with rescheduling, and anguish over a desperately needed specialist appointment. Meet Dash, the antidote to archaic healthcare scheduling and communications. The signature SaaS platform from Relatient, Dash combines best-in-class interactive tools to improve patient engagement throughout the continuum of care. We partnered with this award-winning healthcare technology company to embody the organization’s expertise, ethos, and focal platform in an entirely fresh way. The result is as modern, dynamic, and personal as their solutions.
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Q'Apel
Revolutionizing neurovascular access.
In the seconds that surround a neurovascular emergency, clinicians need technology that serves their needs, and an innovation pipeline that anticipates what they’ll need next. This is why Q’Apel exists—and their current and future products are a direct demonstration of their dedication to delivering value to clinicians. This is an organization that thrives on complexity. But they sought Contrast & Co. to help them conceive a brand experience built on ease, excitement, and poise. So we set out to reimagine their brand and website experience to reflect their positioning and products in a manner as momentous as their results. And we had a whole lot of fun along the way.
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Audacious Inquiry
What if?
The diverse needs of patients today stretch well beyond a single physician, practice, plan, or place. And if this array of providers and stakeholders aren’t communicating, everyone loses—most critically, the patient. But what if healthcare could connect like never before? This is what drives Audacious Inquiry, a technology company aligning better care by synchronizing encounter notifications spanning more than 70 million patients. Audacious Inquiry approached us to invigorate the brand experience and infuse resonance into the voice. So we built the brand experience and every core supporting signal around the organization’s drive to ask tough questions: What if healthcare could align more holistically? What if this platform empowered a more elegant, efficient, and effective healthcare experience across the board? It’s time to ask bigger questions. It’s time to be Audacious.
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Tendo
It's time to Tendo.
Tendo is a healthcare technology platform intensely motivated by one core question: “Why can’t healthcare experiences be easy?” This mission-driven organization applies modern, cloud-based technologies to healthcare in order to become the trusted connection between patients, clinicians, and caregivers throughout the care journey. These core audiences—patients, clinicians, and caregivers—formed the backbone of the brand experience we built for Tendo. The result is human-centric, dynamic, simple, and highly usable. It’s intentionally distinctive in the crowded competitive landscape. And above all, it’s the foundation the organization needs as it sets out to evolve from early-stage innovator to nationally embedded healthcare platform. It’s time to reimagine healthcare. It’s time to Tendo.
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Snugz
Seize the night. Rule the day.
SNUGZ is a revolutionary new sleep-mask liner designed for patients who suffer from the CPAP experience. Unlike its competitors’, the SNUGZ solution is simple and elegant, and the founders were seeking to create a brand that reflected that distinction. The competitive landscape was defined by brands featuring exhausted images of middle-aged men wistfully staring off into the sunset, so we decided to take an entirely fresh approach. Using 3-D product renders, big bright gradients, and a fun, playful voice, we gave them a uniquely new CPAP product branding experience that has visually redefined their marketing category.
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Birdi
A pharmacy of a different feather.
Let’s face it, having prescriptions filled can be a pill. At least, until you meet Birdi, your fast and friendly digital drug store. This team of healthcare experts knew the pharmacy experience could be better. So they did away with long lines, lowered drug prices, and made Rx transfers easy. Ease became our rallying cry as we set out to name the brand, visually communicate its experience and offerings, and perhaps most importantly, infuse a sense of friendliness, simplicity, and elegance into the whole experience.
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