Sperling Kenny Nachwalter
Unrivaled in Antitrust
For our clients.
The merger of Sperling & Slater with Kenny Nachwalter marked the pinnacle of a bold new chapter in legal excellence. This wasn’t just a union of respected legacies but a vision to rise higher. Entering a highly competitive legal market, they needed more than a refreshed look; they needed a brand that embodied their commitment to leadership and innovation. Rooted in the idea of being “Unrivaled in Advocacy,” the new identity signals their unmatched expertise in antitrust law and complex litigation. More than a promise, it’s a declaration that Sperling Kenny Nachwalter is leading the way in reshaping what legal representation can look like today and tomorrow.
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Woods Rogers
Discover uncommon ground.
For far too long, the practice of big law has stagnated under cumbersome structures and outdated conventions. Woods Rogers was looking to change that dynamic. A fusion of two of Virginia’s most formidable law firms, the new firm aimed to become a unique force in the market attracting bigger and more sophisticated opportunities. They wanted the new firm to be a destination, mentioned in the first breath when discussing top-tier law firms. To stand out in a crowded market, they required a cohesive brand story and a captivating visual presence. They approached Contrast with two primary challenges: providing guidance and direction on a firm naming strategy and developing a dynamic foundation to position the new firm moving forward. It was time for uncommon.
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Snell & Wilmer
For our Clients
For our clients.
Snell & Wilmer—a powerhouse firm driven by an unparalleled commitment to their clients—approached us with a challenge. Despite their strong industry reputation and dominant footprint across the West, their previous brand experience was limiting and ineffective. Messaging felt heavy and wordy, and failed to capture the firm’s relevance and impact. Visuals were inconsistent resulting in marketing materials that appeared disconnected. The firm sought an experience upgrade—one that would weave together the essence of its brand with a visually compelling new look that could seamlessly evolve into its upcoming website redesign. They approached Contrast to help bolster the firm’s enduring legacy and position it for long-term branding success.
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Hogan Lovells
GO.
Crafting a fundamentally different point of view.
Hogan Lovells is a global powerhouse law firm, and its Global Regulatory Group dominates the industry. They approached us seeking to create a powerful brand platform and identity for the Practice—one that could capture their unique perspective and approach to the challenges of regulation. A brand experience that could unify their messages, communicate their unprecedented scale, and stand apart visually, all while working seamlessly within the existing Hogan Lovells brand identity. In the end, our concept boiled down to a single idea: GO.
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Wiley
Wired into Washington. Felt across the world.
Developing a uniquely recognizable visual vocabulary.
Over nearly four decades, Wiley has been at the forefront of defining the legal and regulatory frameworks for the most instrumental change-makers in the world. But the firm has evolved significantly over the years—and as its team accelerated into a new decade, it needed an identity that could effectively communicate its legacy of impact, as well as its vision for the future. That’s where Contrast & Co. came in. And thus, Wiley Rein became Wiley. The new name reinforces the firm’s highly focused perspective—but its functionality extends far beyond mere ease and elegance. Paired with a new law firm logo, imagery, and custom wiley.law website, the new identity mirrors Wiley’s unique structure and client-focused mindset, as well as more clearly defining its elite collection of practices.
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Rissman
Rissman Resolves
Unifying through a well-executed message.
In the landscape of insurance defense, nothing is simple. Whether navigating workers’ compensation matters, medical malpractice concerns, or on-premises liability cases, intricacy runs deep and the stakes incredibly high—especially in Florida. Enter Rissman. With offices stretching across the state and nearly 100 lawyers navigating the nuances and demands of defense, this powerful insurance defense firm has cultivated an approach that’s truly distinct. So we set out to reflect their aggressive drive, collaborative spirit, and passionate dedication to results through a distinctive brand experience. The result? Poise, heft, and resolution, embodied.
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Approved
The new standard.
Introducing a fresh approach to financial licensing.
Licensing today is a dizzying patchwork of laws and inconsistencies. Enter APPROVED, a new licensing capability for financial services companies, from a leading financial services law firm. APPROVED is designed to make every aspect of the financial services licensing process better, and they needed a brand experience that felt different from anything else in the market. Inspired by the patchwork as a visual metaphor, we developed a comprehensive brand identity that defined their new approach and captured their unique personality.
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