You could have the best product. You may offer the best service. But without the proper marketing plan, positioning and communication strategy, and consistent visual signals, the market (see the connection) won't even know you exist.
Marketing is just as essential to a business as finance and operations. That being said, let's define it and clear up some of the misconceptions.
Marketing is so much more than making pretty graphics and clever taglines. It's not a novelty department. It's a business tactic. It's educating the target audience on the following: Who you are. What you do. How you will help them and why you are the best solution to solve their business problem and prepare them to combat future ones.
Now, enter your agency partner. Hi. No, we don't rollerblade around the office all day. No, we don't always have cold brew and beer on tap. We are a business. Just like you. And we are in the business of growing your business.
We, as an agency, are not just another vendor. We are your partner. We immerse ourselves in your business and brand every day. We make recommendations on what to do, and just as importantly, what not to do. We take a unique, informed outsider approach to your strategy allowing you to focus on your daily business objectives. And above all, we’re honest with you, sometimes brutally.
Your agency is an extension of your business. We are your partner. Our relationship is built on trust, communication, respect, and bonding. On some calls, we’ll review creative, and on some calls, we’ll discuss our latest Netflix binges. Our best work happens when we can take our partnership beyond the marketing strategy. We want to get to know you. What’s your favorite ice cream flavor? Do you prefer Starbucks? Or Dunkin? It may not seem like it, but this actually sets us up for great success allowing us to propose ideas that we know will resonate.
To sum things up, your brand is only as powerful as your marketing strategy. There’s a lot of noise out there. Your agency can help you successfully cut through it, stand out, and use the right visuals and words to target the right people, allowing your business to grow and soar.
So, hi again. Let's be friends. Let’s work together. And let’s be powerful business partners.
Contrast & Co. is a boutique brand strategy, design, and digital studio driven to create the smartest and most effective brand experiences anywhere. We help organizations of all sizes define themselves and express their messages in ways that are unique, motivating, and powerful. From naming and identities to comprehensive brand guides, rollout strategies, and websites, we help our clients stand out and get noticed.
Contrast & Co. has been named to Adweek's Top 100 Fastest-Growing Agencies. We see it as our responsibility, and honor, to help our clients shine—so let's create some contrast together. Reach out to us at firstname.lastname@example.org