The Bold & The Italic

My type of place.

Long Island City is a truly exceptional place that shines brighter with every new discovery you make here. But here’s the thing. There’s never been a place to live here that actually synthesizes, honors, and celebrates what makes LIC stand out. Until now. Meet The Bold and The Italic. Long Island City’s newest rental residences, these striking sister buildings are poised to punctuate the landscape of LIC unlike anything that’s come before. These two are much more than mere partner properties. They’re a duo in perfect balance. A gateway to all things LIC. A flagship with best-in-class amenities and features. And most importantly, a place that just feels right.

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Services provided:

Research
Brand Strategy
Identity Design
Brand Positioning & Messaging
Website Design

266 West 96th Street

This way.

In the world’s most iconic metropolis, the Upper West Side is so much more than just another neighborhood. It’s quintessential NYC. It’s has been nearly a quarter-century since a new NYC residential rental property emerged here. Until now. Welcome to 266 West 96th. This is more than an address. It’s a pivotal opportunity to live on the Upper West Side, from the exceptionally thoughtful and detail-oriented team at Fetner Properties. This isn’t just any new building. It’s a groundbreaking residence that promises an entirely fresh way of living. Ready to have a look around? Right this way.

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Services provided:

Research
Brand Strategy
Identity Design
Brand Positioning & Messaging
Website Design

Alignment

Always on the Move

New York City is a place that pulls you in. That sweeps you into its hustle and bustle before you even realize it's happening. But finding the right spot is no small feat. Opportunities come and go in seconds, and the right home can fall through in the blink of an eye. Enter Alignment, the only NYC real estate brokerage specifically designed to keep up with this magical city. We partnered with this ambitious emerging firm to develop a brand identity and website experience powerful enough to launch their aspirations for a brand-new kind of brokerage. The resulting experience hums with energy and warmth while at the same time feeling utterly sophisticated.

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Services provided:

Research
Brand Strategy
Identity Design
Brand Positioning & Messaging
Website Design

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