Range & Bearings
Go ahead.
Community is central to humankind. We need friendship. We need camaraderie. For Tucker Thompson, that community is the boating community. So this small but mighty team approached Contrast & Co. to imagine a brand experience for Range & Bearing’s—the name of Tucker’s newly launched range of thoughtfully curated products exclusively available to yacht club members across the country. It’s no surprise Tucker’s inaugural product endeavor centers the sailing world. After all, he’s hosted more than 2,000 sailing shows and presentations and covered the sport’s top global events over the course of his career. This is a series of products built around the rewards of a well-earned day on the course on or off the water. And perhaps most importantly, it’s a brand experience for the wind chasers, the sun cravers, and the thrill collectors. To this community, we say: Go ahead.
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Snugz
Seize the night. Rule the day.
SNUGZ is a revolutionary new sleep-mask liner designed for patients who suffer from the CPAP experience. Unlike its competitors’, the SNUGZ solution is simple and elegant, and the founders were seeking to create a brand that reflected that distinction. The competitive landscape was defined by brands featuring exhausted images of middle-aged men wistfully staring off into the sunset, so we decided to take an entirely fresh approach. Using 3-D product renders, big bright gradients, and a fun, playful voice, we gave them a uniquely new CPAP product branding experience that has visually redefined their marketing category.
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