SML

Just what this space needs.

SML is a boutique commercial furnishing and design studio that brings personality, color, and energy to every space they touch. Experts in educational environments, they’ve transformed everything from elite private schools to renowned academic institutions. Their reach extends beyond education, designing for architects, private airports, and a wide range of organizations. Now, they’re ready to break into new markets and expand their influence. To do so, they needed a bold message and visual identity—not just to compete with industry giants, but to define their own brand of dominance. We partnered with them to craft a compelling brand idea, messaging framework, and visual identity, positioning SML for enduring success in both business and brand leadership.

Sperling Kenny Nachwalter

Unrivaled in Antitrust

For our clients.

The merger of Sperling & Slater with Kenny Nachwalter marked the pinnacle of a bold new chapter in legal excellence. This wasn’t just a union of respected legacies but a vision to rise higher. Entering a highly competitive legal market, they needed more than a refreshed look; they needed a brand that embodied their commitment to leadership and innovation. Rooted in the idea of being “Unrivaled in Advocacy,” the new identity signals their unmatched expertise in antitrust law and complex litigation. More than a promise, it’s a declaration that Sperling Kenny Nachwalter is leading the way in reshaping what legal representation can look like today and tomorrow.

Sixth Wing

Leadership That Lifts

True leadership leaves a trail of inspiration that raises us all. Sixth Wing helps shape these types of leaders. This trusted executive coaching and leadership development firm offers a unique approach specifically designed to empower individuals to thrive, cultures to flourish, and organizations to soar. As the organization set out to evolve its offerings and elevate its positioning, the team sought Contrast & Co. to envision the reimagined brand and website experience that would effectively embody where the firm’s going next. This is the next evolution in leadership development. Welcome to Leadership that Lifts.

Snell & Wilmer

For our Clients

For our clients.

Snell & Wilmer—a powerhouse firm driven by an unparalleled commitment to their clients—approached us with a challenge. Despite their strong industry reputation and dominant footprint across the West, their previous brand experience was limiting and ineffective. Messaging felt heavy and wordy, and failed to capture the firm’s relevance and impact. Visuals were inconsistent resulting in marketing materials that appeared disconnected. The firm sought an experience upgrade—one that would weave together the essence of its brand with a visually compelling new look that could seamlessly evolve into its upcoming website redesign. They approached Contrast to help bolster the firm’s enduring legacy and position it for long-term branding success.

Rissman

Rissman Resolves

Unifying through a well-executed message.

In the landscape of insurance defense, nothing is simple. Whether navigating workers’ compensation matters, medical malpractice concerns, or on-premises liability cases, intricacy runs deep and the stakes incredibly high—especially in Florida. Enter Rissman. With offices stretching across the state and nearly 100 lawyers navigating the nuances and demands of defense, this powerful insurance defense firm has cultivated an approach that’s truly distinct. So we set out to reflect their aggressive drive, collaborative spirit, and passionate dedication to results through a distinctive brand experience. The result? Poise, heft, and resolution, embodied.