United Educators
Education's answer.
In the most formal terms, United Educators (UE) is an education-specific liability insurance and risk management company. But in the simplest sense, this organization is education’s answer to the challenges of today. And as the world of education sees transformation across the board, only uncertainty is certain. But UE sees it as their mission—and privilege—to help their members and brokers navigate this sea of change and challenges. With these considerations in mind, and the resounding request to reinvigorate and entirely differentiate the UE experience, we got to work developing a brand framework as adaptable and sophisticated as the organization’s offerings. We modernized the original logomark, introduced a unique monogram, and further reinforced the experience with a curated photography strategy tailored to UE’s various audiences. The result? A dimensional experience that empowers UE to effortlessly implement the brand while staying focused on what matters: the plans, policies, and priorities of the institutions they serve.
Services provided:
Harrisburg University
Cause An Effect
Harrisburg University is an institution with the audacity to do things differently. Established in 2001, the university is the product of the collective minds of giants of their generations’ science revolution, business-savvy leaders with an eye on ROI, and a diverse faculty hailing from nearly 30 countries. Since then, the university has grown to become a world-class STEM institution with global reach, an enrollment surpassing 6,000 graduate and undergraduate students, and one of the most diverse student bodies among private colleges. Now, they’re setting their eyes on the future, with a dedicated fundraising campaign intended to empower these students, this community, and the state of Pennsylvania at large. The rallying cry that underpins the campaign: Cause an effect.
Services provided:
Severn School
Discover what matters.
Severn School believes there are many ways to lead and that every student has the potential to be exceptional. As one of the premier college preparatory schools in the region, this ambitious institution is all too capable of delivering on that promise for its nearly 1,000 enrolled students spanning preschool through twelfth grade. Severn approached us seeking creative support on an array of in-flight marketing initiatives and design resources. So we hit the ground running in order to align with a fast-moving strategy. The challenge? Meeting tight time frames and complex deliverables head-on, elevating the existing brand in fresh ways, and leveraging intentional messaging choices to reconnect with core audiences.
Services provided:
