Senior Designer + Brand Strategist


Sierra is a highly driven designer passionate about all things branding and marketing.

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With nearly a decade of combined experience in small-shop and corporate environments, Sierra’s unique background has played a key role in her desire to work for mission-focused companies that value creativity, strategy, and forward-thinking design. Before joining Contrast, Sierra played a vital role in leading and overseeing all design and in-house production for the Retail Brokerage team at CBRE in Washington, DC. Internally, she had a hand in serving notable clients such as Starbucks, CAVA, HipCityVeg and major local projects in the DMV such as Market Common Clarendon, The Wharf, The Bower, and Bethesda Row. Leading up to her retail and restaurant exposure, Sierra also worked for the Internal Marketing team at Streetsense in Bethesda, MD, where she helped streamline, rebrand and build up internal materials. A detail-oriented team player, Sierra is particularly interested in packaging design, visual strategy, and the nuanced details that turn an engaging brand experience into an unforgettable one. Her expertise stretches from leading signature branding projects at the agency to collaborating with the interactive team on dynamic digital experiences.

What Contrast means to me?

Contrast simply means being yourself. It’s being comfortable and embracing your truth, and all the quirks that make you different. Owning your story and your style, at the end of the day, is what contrast is all about.


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