Work. Smarter.

BroadSoft is an industry leading cloud-based software platform that combines the user-friendly experience of consumer technology with the robust IT, scalability and reliability enterprises need. Consumers are changing the way organizations buy technology, and BroadSoft needed a public brand to define their purpose, increase their visibility and remain competitive. No longer content being in the background, they wanted a brand experience that was bold, energetic, unique and intuitive. Introducing Work, Smarter. More than a tagline, it’s a promise.

Core Services: Research | Brand Strategy | Messaging | Visual Identity | Brand Guidelines