The new standard.

Licensing today is a dizzying patchwork of laws and inconsistency. Enter APPROVED, a new licensing capability for financial services companies provided by Buckley Sandler. APPROVED is designed to make every aspect of the licensing process better, and they needed a brand experience that felt different than anything else out there in the market. Inspired by the patchwork as a visual metaphor, we developed a comprehensive brand identity that defined their new approach and captured their unique personality.  

Core Services: Brand Strategy | Identity Design | Brand Positioning & Messaging | Design | Website